Maskot sebagai Media Demokrasi Visual: Studi Semiotik dan Partisipatif atas Maskot Si KenMi pada Pemilihan Walikota dan Wakil Walikota Kendari 2024

Abstract

This article examines the “Si KenMi” mascot as a medium of visual communication in the 2024 Kendari mayoral election, using a semiotic and participatory approach. It highlights how the mascot’s design, which incorporates local icons (Tugu Religi) and Tolaki cultural ornaments, constructs regional identity representation and influences voter participation symbolically and emotionally. The study employs survey and interview methods, combining visual semiotic analysis and a survey of 120 KPPS members. Findings reveal that although the mascot possesses visual appeal and emotional resonance, its effectiveness in boosting participation remains limited due to low public exposure and insufficient community involvement in the design process. The article recommends increased community engagement, equitable media distribution, and the development of national guidelines on election mascot design as a culturally grounded democratic communication strategy.